揾工 日報

REQ14364 Manager, Public Relations (Open)POSITION SUMMARY:Manager, Public Relations is expected to take a proactive, strategic and leading role in formulating PR communication projects and plan by using a variety of communications activities, to build the image, and build the good reputation of the company among our target audiences and contribute to the development and enhancement of a 'best in class' PR communications and media relations function.PRIMARY RESPONSIBILITIES:Support line manager to develop long and short term PR communication strategies and plans for City of Dreams, with focus on PR category to optimize the brand image and messages.Build, manage and support brand relationships with journalists, celebrities and agents for high visibility of City of Dreams, promoting the property in the key target markets including Mainland China, Hong Kong S.A.R., Macau S.A.R., Taiwan China, Korea and Thailand.Lead agencies to come up qualified press releases on time to ensure positive PR exposure according to aligned communication calendarGenerate positive PR exposure for various campaignsTo maintain good communication with key stakeholders and fulfill the company objectives.Effectively manage the PR agencies ensuring they are appropriately briefed on all activity and approval processes are adhered to.Work with line manager to pitch interview opportunities for Melco executives per business requestLead agencies to come up factsheet, management speech, MC scripts, interview Q&A, management briefing book, etc. according to aligned communication calendarSupport line manager for the planning and implementation of PR eventsSupport line manager for PR budget forecast, planning, monitoring and optimization to ensure spending efficiencySupport line manager for various media coop planning, implementation and to ensure the quality of deliverables for various campaignsClosely work with Social Media team, Media team and Digital team etc. to enhance integrated communication and maximize impact.KEY PERFORMANCE INDICATORS: Media Relationship in key markets, including but not limited to Mainland China, Hong Kong S.A.R., Macau S.A.R., Taiwan China, Korea and ThailandAnnual PR clippings, with strong penetration across Tier 1 and Tier 2 media, measured in terms of both quantity and qualityPitch and support for Melco executive’s interviewMedia coop planning, implementation, and deliverables upon alignment with line manager for various campaignsQUALIFICATIONS:ExperienceOver 3-5 years of relevant work experience in Public Relations, background in the hospitality and travel industry is a priority.  Strong media outreach, network and relationsPrevious experience working in the HK market is a priority.EducationA bachelor’s degree or above of relevant fields.Public Relations, Communications, Marketing, or equivalent discipline preferredSkills / CompetenciesExcellent command of written & spoken English, Cantonese, and MandarinStrategic thinking with excellent project management, time management and multitasking skillsCandidate must have a well-developed and mature presentation styleHave exceptional intellectual, professional, and interpersonal agility with strong analytical and problem-solving skillsWork in a fast-paced, busy, and somewhat stressful environment